Trademark International Class – Class 35 – Advertising and Business Services

All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45. Let’s take a closer look at one of these trademark classes – class 35.What is International Class 35 All About?Each class has a short title heading that gives a snapshot of what that class is all about — IC 35’s short title is advertising and business services. Pretty vague, eh?The first part of IC 35’s description, advertising, is straightforward. If it’s advertising, marketing or promoting services that are being offered, then this is the class. Now there are going to be some exceptions, as with anything related to trademarks.Tangible advertising goods, such as signs, flyers, brochures, are NOT going to be in IC 35 as those items are not technically a service though are definitely part of a service; tangible paper-based advertising goods are in IC 16. Training, coaching, educating, etc. about advertising, marketing or promotion is NOT going to be in IC 35 but rather in IC 41, which is the educational class.The second part of international class 35’s description, business services, is not straightforward at all. Semantically, all services could be considered as business services, yes? No way says the trademark powers that be; at least no way if those services can fit within a different international classification.The USPTO has about 1500 accepted descriptions that fit into IC 35; check them out here.So What Business Services are in International Class 35?Ooh this is a tough nut to crack as there are definitely some discernible patterns within this class but there’s a whole lot of slap-dash in here too. Here’s a general breakdown:o If your services consist, in part, of the word business, you’re likely in trademark class 35. This includes consulting, advising, administration, management, development, information, organization, research, planning, etc.o Employment services are in this class, which includes hiring, recruiting, placement, staffing and career networking.o Retail services selling ANY products under the sun, which means a brick and mortar store, online retail sites, mail order, catalog, wholesale, etc.

Who Should Use Geo-Specific Marketing

There is a reason why SEO is such a big hit among local and international entrepreneurs. The fact that it leads the right traffic onto their website, proves that it is a very effective marketing approach. Here is why some businesses prefer to use local SEO.The main reason why small to medium businesses prefer to use geo-specific methods is because it focuses on their local clientele. The visitors that are generated by this approach are more likely to make a purchase, compared to those who are miles or states away. For example, if an individual searches for “car repair shop” online, all the car repair shops with websites all over the United States will show up on the results page.Using a geo-specific keyword, like “car repair shop Redmond, WA”, will narrow the search, and come up with a more reasonable result page. This benefits both the customer and the entrepreneur. The customer doesn’t have to go through a long list of car repair shops, trying to look for the one nearest them. The business, on the other hand, receives the traffic and the attention that they need.Another form of online marketing is sending out promotional e-mails. An email or an advertisement can be perfectly done, however, if it is sent to someone who is out of the country or state, the company’s effort is in vain. Online experts need to ensure that the customers on their list are capable of visiting their store or making an online purchase. It is also essential to work on leads that have active e-mail addresses, so they can be sure that they are received and read by prospective clients.Social media networking sites are also for small to medium businesses. A lot of small business owners feel that these websites can only work for big companies. This is a huge misconception since these sites have a lot to offer in terms of advertising, marketing, and product exposure. Although it may take some time, using the right approach on gaining followers on these sites can provide great results and profit.When it comes to local internet marketing, advanced technology and knowledge matters. The methods used may be focused on a small or specific clientele or location, but it doesn’t necessarily mean that the efforts and processes used are sub-par. Small to medium business owners need to check an SEO agency’s background, in order to see if they can cater to their customized online promotion and advertising needs.